Sustainable Growth, Seemlessly Delivered.

Strategic email marketing that fuels impact and drives revenue for sustainable brands — without the pushy sales tactics.

We help mission-driven brands turn email into their most powerful, profitable marketing channel — without compromising their values.

AS TRUSTED BY

With over 12 years in CRM and data-driven, lifecycle email marketing strategy, I’ve worked with globally recognised brands like PADI and White Stuff, bringing that same strategic insight to growing sustainable, impact-driven brands.

Whether you're a founder of a small-but-mighty impact-driven brand, or leading a global team with sustainability at the heart, you're in expert hands.

Website designer for creative change makers

Hi, I’m Sarah!

Owner & Lead Email Marketing Strategist at Tierra Marketing Co.

As the current Global Growth & Email Marketing Specialist for PADI, I lead email strategy for one of the world’s most recognised sustainable travel brands. Now, I bring that same high-level support to conscious businesses ready to grow.

With over 12 years of experience in CRM, customer journeys, and data-driven strategy, I help sustainable brands transform their email marketing from a “should-do” into a sustainable growth engine. Whether you’re a small-but-mighty team or a growing eCommerce brand, I meet you where you are — bringing intentional, aligned strategy that supports your business goals and your brand mission.

CREATE CONNECTION + MAKE A LASTING IMPRESSION

Your Partner in Sustainable Growth through Strategic, Value-Driven Email Marketing

  • Values-First, Always
    We build systems rooted in ethical marketing, sustainability, and community.

  • Data-Backed Strategy That Works
    You’ll get expert segmentation, optimized automations, and clear performance reports to guide decisions and boost ROI.

  • Done-With-You Support
    You don’t need to be an email marketing expert — that’s what I’m here for. I’ll walk with you through the process with clarity, collaboration, and a strategy that feels aligned from the start.

CHECK OUT SOME RECENT CLIENT RESULTS

+21.4%

Website sessions from email

+49%

YoY transactions generated by optimised abandoned browse comms

+69%

Opt ins from strategic lead magnets during pre-season period

+19.4%

revenue YoY through improved messaging relevance driving better conversion

What Types of Impact-Driven
Brands Do We Work With?

  • Sustainable eCommerce brands

  • Slow Travel

  • Eco-conscious hospitality businesses

  • Mission-Driven Membership Communities

  • Conscious Online Course Creators

  • Regenerative Businesses

“Sarah is a powerhouse. She approaches email with a strategic mind, and creates dynamic formats that we can duplicate for future efforts.”

Ana Vigo - Sr. Manager, CRM & Brand Loyalty, PADI

CONSIDERING HIRING US?

Let’s Grow Your Brand’s Impact (and Revenue)
Through Intentional, Values-Driven Email Marketing.

We’ll walk with you through each phase of the process — from deep-dive audits to intentional strategy to hands-on implementation — crafting an email marketing system that feels like your brand, speaks to your audience, and drives meaningful growth.

The result? A sustainable, ethical, and data-backed email marketing strategy that nurtures loyal communities and increases conversions — without the overwhelm or pressure tactics.

I’ll take email marketing completely off your plate so you can stay in your zone of genius.

CONNECTION IS AN ART, NOT A TACTIC ~

CONNECTION IS AN ART, NOT A TACTIC ~

By building businesses consciously and with purpose, we can change the world

Let’s turn your email list into a high-performing revenue channel.