INTENTIONAL EMAIL MARKETING FOR MISSION-DRIVEN BRANDS

We Believe Your Values Shouldn’t Have to Compete With Your Conversions.

You believe in intentional business growth. 

So do we.

You’re building a brand rooted in purpose—whether it’s sustainable travel, slow living, conscious consumerism, or something entirely your own.

But let’s be honest: between managing your team (or wearing all the hats yourself), and keeping up with the ever-changing marketing landscape… email marketing keeps falling to the bottom of your to-do list.

You know it’s important. You want to do it right. But you’re tired of sending random broadcasts or wondering if your automations are actually working.

And you’re definitely not interested in sleazy sales tactics or generic, one-size-fits-all email funnels.

You want someone who gets it.

Someone who understands your values and your vision for growth.

That’s where Tierra comes in.

Our mission is to make email your most profitable and powerful marketing channel — while staying true to your voice and your values.

At Tierra, we specialise in:

Helping sustainable brands grow revenue and amplify their mission with data-driven email marketing that builds loyal communities and drives conversions, without pushy tactics.

  • Impactful and strategic email marketing that drives real revenue

  • Ethical lifecycle automations that nurture community & increase LTV

  • Smart segmentation strategies to increase relevance & ROI

  • Personalised content calendars & campaigns that connect

  • Light-touch execution so you can stay in your zone of genius

We’re not here to throw jargon at you.

We’re here to make your email marketing work — with clarity, ease, and intention.

Trusted by Global Sustainability Brands

Tierra Marketing Co. brings a decade of experience in CRM, data strategy, and email marketing to every client relationship. Sarah currently partners with PADI as their Global Growth & Email Marketing Specialist, where she leads revenue-driving email strategies for one of the world’s most recognised adventure travel brands.

Whether working with global teams or small-but-mighty brands, Sarah’s approach is always the same: thoughtful, strategic, and quietly powerful.

What to find out what she can do for you?

Meet Sarah, Owner & Chief Email Marketing Strategist at Tierra Marketing Co.

Hi, I’m Sarah Thomas! Owner and Chief Email Marketing Strategist at Tierra Marketing Co., a consultancy dedicated to helping sustainable and impact-driven brands grow their revenue and amplify their mission through strategic, data-backed email marketing. 

With over 12 years of experience in email marketing and CRM, we partner with PADI as their Global Growth & Email Marketing Specialist, leading high-converting email strategies for one of the world’s most recognised adventure travel brands. In addition to PADI, we help sustainable brands turn email into one of their most profitable marketing channels — without resorting to pushy sales tactics.

Specialising in lifecycle automation, segmentation, and customer engagement strategies, we collaborate with conscious businesses to design thoughtful, intentional email strategies that align with their values while increasing long-term customer loyalty. Passionate about conscious consumerism, mindful marketing, and sustainable business growth, we are committed to helping brands build meaningful relationships with their audiences.

P.S When I’m not optimising email sequences, you’ll find me cycling through Valencia, Spain, living a zero-waste lifestyle, taking my foster dog out for a stroll, or cold-water swimming in the sea!

Why Impact-Driven Brands Like You Choose & Trust Tierra Marketing Co.

Values-Driven Strategy

Your mission comes first — and your marketing should reflect that.

Revenue-Backed Results

We blend thoughtful storytelling with proven strategy that converts.

Proven Results for Growing Brands

We’ve worked with globally recognised brands, and we want to bring that same strategic insight to growing sustainable, impact-driven brands like yours.

Done-With-You Partnership

No hand-holding required — but we’re by your side every step of the way.

Feedback from our amazing clients

  • “Sarah is really hands-on in planning, reviewing and optimising CRM communications that improve our engagement and drives conversions. She really got stuck into the data, tools and reporting, and I trusted her fully to plan a data-driven email strategy that was aligned with our brand mission and it delivered amazing results!”

    - Natalie Smith, White Stuff

  • "Sarah contunially comes up with initiatives and creative ways to capture new leads and drive traffic to our website - in a way that feels authentic to our brand mission and ties back to our business goals. She prioritizes fresh and sustainable ways to optimise and scale our brand in a focused, intuitive way that really celebrates our content."

    - Cate Brust, PADI

  • “Sarah is a powerhouse. She approaches email with a strategic mind, and creates dynamic formats that we can duplicate for future efforts.”

    - Ana Vigo, PADI

CONSIDERING HIRING US?

Let’s Grow Your Brand’s Impact (and Revenue)
Through Intentional, Values-Driven Email Marketing.

We’ll walk with you through each phase of the process — from deep-dive audits to intentional strategy to hands-on implementation — crafting an email marketing system that feels like your brand, speaks to your audience, and drives meaningful growth.

The result? A sustainable, ethical, and data-backed email marketing strategy that nurtures loyal communities and increases conversions — without the overwhelm or pressure tactics.

I’ll take email marketing completely off your plate so you can stay in your zone of genius.